Press Release – Innovative Woodland Initiative in South Downs National Park given funding boost by The Estée Lauder Companies UK & Ireland

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Monday 18 September 2023

  • The Estée Lauder Companies UK & Ireland is supporting an innovative woodland platform project in the South Downs National Park
  • Woodland platform project is a key element of an ambitious woodland creation initiative aiming to establish over 5,000 hectares of interconnected native woodland habitat
  • Delivered through UK nature restoration facility ‘Revere’, a collaboration between National Parks UK and Palladium.
  • In 2021, The Estée Lauder Companies UK & Ireland committed £500,000 over five years to Revere with a focus on innovation in nature-based solutions across the UK’s National Parks

As part of a five year commitment to nature restoration across the UK’s National Parks, The Estée Lauder Companies UK & Ireland (ELC) has announced its support of an innovative woodland platform project in the South Downs National Park.

The platform is part of an ambitious woodland initiative being delivered by UK nature restoration facility, Revere, a collaboration between National Parks UK and Palladium.

Funding is being directed to the design of an innovative woodland creation financing platform, the aim of which is to aggregate many individual tree planting sites to establish over 5,000 hectares of interconnected native woodland habitat across the National Park. Currently at the design stage, ELC’s funding will support Revere and the National Park Authority to conduct ecological surveys, establish agreements with landowners governing access to land, design a payment mechanism to manage long term income flows for land managers, and work with surveyors and groundworks teams to ensure smooth implementation.

A key element of the South Downs woodland initiative, the financing platform enables many different landowners and tenant farmers of varying landholding sizes to participate in the woodland creation, rather than only prioritising the large estates. At a time when many farmers are facing financial difficulty, this model creates a reliable source of additional income through the sale of carbon credits and other ecosystem services. The financing platform also creates the scale needed to attract large-scale institutional investment needed to pay for upfront costs of woodland planting and delivery.

Once established, the South Downs woodland initiative will contribute significantly to the UK’s journey to achieving Net Zero by using woodland creation to sequester greenhouse gases. To help ensure the quality and integrity of carbon credits generated, all will be verified by the government-backed Woodland Carbon code.

ELC has pledged £100,000 to this ambitious project as part of its commitment to sustainability, with the global company guaranteeing a further £300,000 to be spent on other nature restoration projects throughout the UK’s National Parks over the next three years.

Sue Fox, President of The Estée Lauder Companies UK & Ireland said

“We are very proud to continue our multi-year partnership with Revere and support pioneering nature restoration projects in the UK’s beautiful National Parks. And with the South Downs being so close to our Petersfield office, we look forward to getting our staff out into the Park volunteering – the perfect way for them to see for themselves the work that we are supporting”

Trevor Beattie, Chief Executive of the South Downs National Park Authority, said: “Woodland makes up almost a quarter of the South Downs National Park and this incredible treescape provides vital habitats for so many plants and animals, as well as being a huge ‘carbon sink’ for the southeast of England.

“As part of our ReNature initiative, we want bigger, more joined up woodland habitats. This innovative partnership announced today is a significant step forward to achieving our long-term goal of reversing biodiversity decline and being more resilient to climate change.”

Andrew Sutherland, Palladium Director of Nature-Based Solutions, added: “We have to restore our natural habitats—quickly and at scale—and private finance is essential. That’s why Palladium brings together organisations like The Estée Lauder Companies UK & Ireland with authorities like UK National Parks, landowners, and communities to overcome the barriers that block large scale investment into nature restoration. The South Downs woodland creation platform will enable more landowners and farmers to participate in woodland creation, transforming the pace and scale of this work for years to come.”

The funding of the South Downs Woodland platform is the second Revere innovation project supported by ELC, the first being a study into water quality in the Lake District.



Notes to Editors:

Media contacts:

South Downs National Park Authority:

Revere (Palladium and National Parks UK): Lisa Sensier

Revere is delivered through a partnership between Palladium and UK National Parks.  Revere catalyses private finance for innovative nature-based solutions to restore the UK’s 15 National Parks at the scale and pace needed to tackle the climate emergency and biodiversity crisis. For more information visit

About The Estée Lauder Companies

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

South Downs National Park Authority

The South Downs National Park is the third largest National Park in England and has the largest National Park population, with 117,000 residents. From rolling hills to bustling market towns, the South Downs National Park’s landscapes cover 1,600km2 of breathtaking views, including 18 distinctive landscapes, 13 European wildlife sites and more woodland than any other National Park in England or Wales. The South Downs National Park Authority (SDNPA) is responsible for keeping the South Downs a special place, including conserving and enhancing the natural beauty, wildlife and cultural heritage of the area. It is also the planning authority for the National Park. The Authority is a public body, funded by the government, and run by a Board of 27 Members.

The National Park’s ReNature initiative is aiming to create 13,000 hectares of new habitat for wildlife, as well as improve existing habitats for the benefit of nature and people. For more information visit



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